Selling Your Home in Winter? Here’s How to Prepare for Success
When it comes to selling a home, most people assume Spring and Summer are the only real contenders. But don’t be too quick to write off Winter. Research from Swinburne University of Technology found that properties sold in early winter could fetch up to 2.3–3.2% more than those sold in peak seasons. So if you’re thinking about listing your property this winter, here’s how to make sure it shines – even when the sun isn’t.
2. Make It Warm and Inviting
No one wants to tour a freezing house. Comfort sells, so make it cosy:
It’s all about making people feel at home the moment they walk in.
3. Banish Damp and Mould
Winter can be tough on homes, and moisture build-up is a common issue. But visible mould is one of the biggest red flags for buyers. Here’s how to stay ahead:
Preventing condensation and keeping the air fresh can make a big difference in how your home is perceived.
4. Boost Street Appeal
Just because it’s winter doesn’t mean your exterior can take a back seat:
Remember, buyers often drive by before they book a viewing—so make sure your home looks just as good on the outside.
5. Highlight Winter-Proof Features
Now’s the time to flaunt your insulation, heat pump, double glazing, and anything else that keeps your home warm and dry. Be sure your agent includes these perks in your marketing material. Buyers will love knowing they won’t be shivering through their first winter in a new home.
Final Thought
Winter may not be the traditional season for real estate, but it’s far from the wrong one. With fewer homes on the market and highly motivated buyers, your property could stand out more than ever. Pair that with a beautifully prepared home and the right agent, and you’ll be setting yourself up for a warm winter result.
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